Cash Converters & The Genie’s Wish: Trekking 78 km Across the Arctic for a Life-Changing Cause

At Cash Converters, we believe in making a real difference, not just in the lives of our customers, but in our wider community too. That’s why we’re proud to partner with The Genie’s Wish, a UK charity on a mission to grant magical experiences and life-enhancing opportunities to children and young adults (aged 0-40) facing critical, life-limiting illnesses and to support young carers who give so much every day.

What The Genie’s Wish Does

The Genie’s Wish brings joy and unforgettable moments to individuals and families who need a respite from the challenges of illness and caregiving. Whether it’s fulfilling a dream trip, an unforgettable experience, or providing vital respite, every wish has the power to create cherished memories that last a lifetime.

The Arctic Challenge: 78km for a Worthy Cause

At the end of January 2026, ten courageous members of the Cash Converters family will be undertaking an extraordinary challenge: trekking 78 km across the Arctic Circle. Over three days, they’ll battle sub-zero temperatures, pull their own gear across snowy terrain, and push both body and spirit to the limit, all in service of raising funds for The Genie’s Wish.

This trek isn’t just an adventure, it’s a testament to the dedication and compassion of our team and our commitment to giving back.

Meet the Team

From seasoned marathon runners to passionate community supporters, each of our trekkers brings their own story and motivation to this challenge:

• Some are marking personal milestones with a meaningful cause.
  
  
• Others have seen firsthand the joy a wish can bring and want to pay it forward.
  
  
• All are united by purpose: to help hit and exceed our £200,000 fundraising target to support life-changing wishes.
  
  

Whether it’s securing vital equipment, family holidays, or memorable experiences for young carers, every donation brings us closer to making dreams come true.

Read about all our trekkers here: https://www.cashconverters-arctic-trek-2026.co.uk/meet-the-trekkers/  

How You Can Support

We’re inviting you, our community, customers, and supporters, to join the journey:

Donate: Every contribution, big or small, helps transform lives.
Share our story: Spread the word on social media or with your network.
Cheer the team on: Your encouragement powers our trek from the UK to the Arctic Circle.

Together, we can put more smiles, memories, and joy into the lives of those who need it most.

If you’d like to support our Arctic Trek and help The Genie’s Wish continue their incredible work, you can donate here: https://www.justgiving.com/page/cashconverterstreksthearcticcircle2026