Cashie the Cat, Cash Converters loveable mascot, began intensive training this week in preparation for the famous Land’s End to John O’Groats cycle challenge to raise money for national children’s charity Dreams Come True.
A team of franchisees with the second hand retailer, along with the company’s mascot, will be taking on the staggering 1,000 mile cycle challenge in July (14th July – 25th July) in a bid to raise £100,000 for the charity. Cash Converters has supported Dreams Come True for five years and in that time, raised in excess of £150,000, helping fulfil the dreams of terminally and seriously ill children.
Stretching from the most south-westerly point of England, Land’s End, at the end of the Penwith Peninsula, to the most extreme northerly point of Scotland, John O’Groats, the journey takes on average a fortnight to complete.
Leading the challenge is Carl Murray, MD of the London franchise network of Cash Converters stores who will be joined by colleagues Paul Graham and Richard Addison, franchise owner of the Rhyl store.
The journey will take the cycling crew through the traditional Land’s End to John O’Groats stops of Plymouth, Yeovil, Worcester, Knutsford, Kirkby Lonsdale, Lockerbie, Ardrossan, Tarbert, Fort William and Tain. However, the team also aim to visit the town of their headquarters in Runcorn, Motherwell, home of one of their sponsored football clubs Motherwell FC, Glasgow and Arran along the way.
David Patrick, Cash Converters Chief Executive, said: “Cash Converters has enjoyed raising money for Dreams Come True over the years with an array of different fundraising activities. However, the Land’s End to John O’Groats cycle will be by far the most challenging our franchisees have undertaken. I could not be more proud of all those taking part and of everyone who has helped make this event possible.
“We hope that our friends, families and customers will show their support by sponsoring Cashie and the team. Each donation made, no matter how big or small, will be gratefully received and will go towards making dreams come true for children who really need it.”
Peter Newman, Chief Executive of national children’s charity Dreams Come True, said: “Dreams Come True would like to thank Cash Converters for their unwavering support over the last 5 years of partnership. They have helped fulfil the dreams of seriously and terminally ill children across the country and for that we are most grateful. Without volunteers, such as those taking part in the Cash Converters Land’s End to John O’Groats cycle ride, nothing we do would be possible. So, we wish all those taking part the best of luck for the challenge they face and to thank them, yet again, for the support they are providing us.”
To support the Cash Converters LEJOG team
Text DCTC01 and £ amount to 70070